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Research papers

The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula

For many years Head and Shoulders was Procter and Gamble's only entry in the shampoo market in the Middle East. H&S was by far the leading anti-dandruff shampoo enjoying very high market shares throughout the Arabian Peninsula. The problem,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: John F. Cook
Company: Procter & Gamble
June 15, 1992
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Citation

Cook, J. . (1992a, June 15). The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-use-of-consumer-research-to-assess-the-potential-and-optimize-the-launch-of-a-new-brand-in-the-arabian-peninsula