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Research papers

Diving for pearls

This paper describes research conducted by the author that led to the publication of the UK joint national industry association guidelines on the use of payment by results (PBR) in advertising agency remuneration agreements. Set in the context of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Jonathan M. Lace
September 22, 2002
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Citation

Lace, J. M. (2002a, September 22). Diving for pearls. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/diving-for-pearls