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Moskowitz, Gofman, Ma and Marcus (2005a, March 13). Up to speed . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/up-to-speed-
Itty, Moskowitz, Gofman, Manchaiah and Marcus (2004a, March 28). Understanding and optimizing communications and the 'look'. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/understanding-and-optimizing-communications-and-the-look-