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Research papers

An innovative application of conjoint analysis in satisfaction research

The idea that customers may not be satisfied while at the same time not be dissatisfied has been expressed repeatedly in the consumer satisfaction (CS) literature. This article relates the development of an innovative application of conjoint analysis...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Jordan L. Le Bel
September 1, 1993
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Citation

Le Bel, J. L. (1993a, September 01). An innovative application of conjoint analysis in satisfaction research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/an-innovative-application-of-conjoint-analysis-in-satisfaction-research