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Research papers

The challenge of the future

The introductory speech of the ESOMAR Seminar on the Expansion of Broadcast media is divided in two parts. The first part’s purpose is to define the key role that broadcast media -and in particular Television- play in every person’s life,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: José María Casero
June 15, 1991
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Citation

Casero, J. M. (1991a, June 15). The challenge of the future. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-the-future