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Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved September 26, 2024, from
Philport and Godbeer (1992a, June 15). In-home scanning and people meters: Information enhancement or respondent overload?. ANA - ESOMAR. Retrieved September 26, 2024, from