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Holm, K. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-iv-845
Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-