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Research papers

RAEL

The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the United States. Established as an independent non-profit organization with funding from radio industry companies, RAEL...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Branch Watkins, James D. Peacock, Kaki Hinton
June 16, 2003
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Citation

Watkins, Peacock and Hinton (2003a, June 16). RAEL . ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/rael-