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Research papers

Consumer behaviour in a multi-media environment

This paper examines the nature of the market for news given the presence of multiple providers across multiple distribution channels.Do traditional media channels compete with online channels, or are they (partial) complements and potential brand...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: James H. Collins, Kathleen P. Mahoney
June 4, 2006
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Citation

Collins and Mahoney (2006a, June 04). Consumer behaviour in a multi-media environment. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-in-a-multi-media-environment