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Research papers

How research can have greater creative utility

To summarise, the essential conclusion that I have tried to argue towards is that the dichotomy between the creative man and the research man is false. The research man has got to understand what the creative man needs as he has to provide it. The...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Keith Fell
June 1, 1966
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Citation

Fell, K. (1966a, June 01). How research can have greater creative utility. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/how-research-can-have-greater-creative-utility