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Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation
Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-readership-surveys