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Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010
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Citation

Findlay, K. (2010a, October 19). Negative publicity. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/negative-publicity