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Lage, Gomes and Russi (2020a, October 19). From customer satisfaction to customer experience. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-experience
Morse, Gallart and Fránek (2020a, October 19). Across the rainbow. ANA - ESOMAR. Retrieved June 25, 2024, from
https://ana.esomar.org/documents/across-the-rainbow