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Hawkins and Subramanian (2006a, March 19). The new generation of brand research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-new-generation-of-brand-research
Ryan and Hawkins (2005a, March 13). There's something about Mary. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/there-s-something-about-mary