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Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved June 29, 2024, from
Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved June 29, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-readership-surveys