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Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/scoring-media-for-roi-potential
Gloeckler and Wood (2007a, June 03). Project Apollo: Consumer-centric insights. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-apollo-consumer-centric-insights
Gloeckler, Wood and Dupree (2006a, June 04). Project Apollo's spotlight on consumers and ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-apollo-s-spotlight-on-consumers-and-roi
McConochie, Wood, Uyenco and Heider (2005a, June 23). Progress towards media mix accountability. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/progress-towards-media-mix-accountability