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Speetzen, R. (1994a, June 15). Share of mind or how to do media planning in saturated markets?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/share-of-mind-or-how-to-do-media-planning-in-saturated-markets-
Klitvad, E. (1994a, June 15). Re-engineered research program for print advertising on the B-T-B market. ANA - ESOMAR. Retrieved September 26, 2024, from
Appel, M. (1994a, June 15). Media research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-research
van Meurs, L. (1994a, May 01). The future at your fingertips. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-future-at-your-fingertips
Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states
Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved September 26, 2024, from
Chavenon and Lejeune (1994a, May 01). Media moments. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-moments
Haering, H. (1994a, May 01). Sometime. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sometime
Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice