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Research papers

Retail audit for durable goods

This paper will concentrate on consumer electronics products and proposes to investigate three main topics: 1. Why develop into retail research in China? 2. The operational issues faced in China when developing into retail research. 3. The...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Lionel Marquie
Company: GfK
November 1, 1996
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Citation

Marquie, L. (1996a, November 01). Retail audit for durable goods . ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/retail-audit-for-durable-goods-