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Research papers

How brands blossom in an increasingly complex world of choice

This paper illustrates how digital ethnography helps companies build more meaningful experiences that result in stronger brand loyalty.The author asserts that the very tools and technologies contributing to brand loyalty erosion can be used to...

Catalogue: Brandmatters 2006
Author: Lisa Leckie
February 8, 2006
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Citation

Leckie, L. (2006a, February 08). How brands blossom in an increasingly complex world of choice. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/how-brands-blossom-in-an-increasingly-complex-world-of-choice