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Ware and Crellin (2002a, December 01). Identifying 'early adopters' internationally, using three dimensions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/identifying-early-adopters-internationally-using-three-dimensions
Heath, Rudman and Crellin (2002a, June 13). Media planning enters the 21st century. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/media-planning-enters-the-21st-century