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Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved September 23, 2024, from
Coffey and Sharkis (2000a, November 01). Maximizing internet advertising efficiency. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/maximizing-internet-advertising-efficiency
Coffey and Johnson (1998a, June 15). New media audience measurement. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-media-audience-measurement
Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved September 23, 2024, from