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Research papers

Media reach

in a few years the number of communication supports has multiplied significantly. nowadays, announcers benefit from a large offer that combines both the strengths of advertising mass communication (large media) and the advantages of a targeted action...

Catalogue: Congress 2008: Frontiers
Authors: Philippe Jourdan, Luc Wise
June 15, 2008
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Citation

Jourdan and Wise (2008a, June 15). Media reach. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/media-reach