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Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-long-look-at-advertising-research
Webster, L. (1965a, June 15). Comparability in multi-country surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/comparability-in-multi-country-surveys