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Carramenha, Dougnac and Marangoni (1999a, June 15). Evaluating the value of global brands in Latin America. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america
Marangoni, Carramenha and Dougnac (1999a, June 15). Evaluating the value of global brands in Latin America (Spanish). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/evaluating-the-value-of-global-brands-in-latin-america-spanish-