You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing M. Arnott.
ANA has found 1 results for you, in 365 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Image studies in industrial marketing

If an image study is to be conducted the first question which arises is why should money be paid for such a study? In other words, what is the value and utility of an image study. A utility is usually defined in accordance with the function of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: M. Arnott, Henk L. Bos
August 1, 1967
×

Citation

Arnott and Bos (1967a, August 01). Image studies in industrial marketing. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/image-studies-in-industrial-marketing