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Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-machines-to-sell-progress-faster-than-the-machines-to-produce
Waret and Ungureanu (1972a, September 01). The machines to sell progress faster than the machines to produce(French). ANA - ESOMAR. Retrieved September 20, 2024, from
Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-