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Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-
Park, Y. (2023a, November 22). A New Framework for Interpreting Repurchasing Behaviour . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-new-framework-for-interpreting-repurchasing-behaviour-