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McNiven, M. A. (1990a, June 15). Introduction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/introduction-3471
McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising