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Research papers

Creators in their own 'write'

In 2011, Meredith Corporation wanted to invigorate and transform The Ladies' Home Journal to reach a younger and broader audience. They came up with an innovative idea: allow readers to produce the majority of its articles. Meredith turned to their...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Britta C. Ware, Manila Austin
Company: Communispace Corporation
September 13, 2012
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Citation

Ware and Austin (2012a, September 13). Creators in their own 'write'. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/creators-in-their-own-write-