Back

Creators in their own 'write'

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Company:

Authors: Britta C. Ware, Manila Austin

Abstract:

In 2011, Meredith Corporation wanted to invigorate and transform The Ladies' Home Journal to reach a younger and broader audience. They came up with an innovative idea: allow readers to produce the majority of its articles. Meredith turned to their online community of 300 women who had been providing unique and actionable insights since 2007. They were able to hear directly from current and prospective readers what mattered most to them, while testing and refining concepts. Their ideas provided insights that would lead Meredith to successfully re-launch Ladies' Home Journal in March of 2012. This session will describe how Meredith is pushing the limits of traditional research methods, obtaining continuous inspiration from their customers, and using insights to drive real business growth.

Britta C. Ware

Author

This is a long description of some author details.

Manila Austin

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Shopper's own views of in-store activities

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Don E. Schultz, Martin P. Block

 

March 4, 2009

×

Citation

Schultz and Block (2009a, March 04). Shopper's own views of in-store activities. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/shopper-s-own-views-of-in-store-activities


Research Papers

Getting doctors to spill their guts

Catalogue: Global Healthcare 2006

Authors: Patricia Sabena, Nicole Sabena Feagin

 

June 15, 2006

×

Citation

Sabena and Feagin (2006a, June 15). Getting doctors to spill their guts. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/getting-doctors-to-spill-their-guts


Research Reports

Housewives' responses to changes in their budgets

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 24, 1974

×

Citation

, C. (1974a, February 24). Housewives' responses to changes in their budgets. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/housewives-responses-to-changes-in-their-budgets


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Ware and Austin (2012a, September 13). Creators in their own 'write'. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/housewives-responses-to-changes-in-their-budgets