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Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-
Crocquet and Carpentier (1998a, June 15). How people live in a network society. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-people-live-in-a-network-society
Leconte and Carpentier (1993a, June 15). The usefulness of complex and pluricausal thinking in qualitative research. ANA - ESOMAR. Retrieved September 26, 2024, from