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Research papers

Perceived polarity in retailing

According to Davidson, this polarity was structured along a single axis opposing mass merchandising and highly specialised boutiques with "conventional and often non programmed single line stores" in between. Such a polarity could be observed for...

Catalogue: ESOMAR Congress 1987
Author: Marc Filser
September 1, 1987
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Citation

Filser, M. (1987a, September 01). Perceived polarity in retailing. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/perceived-polarity-in-retailing