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Genter, Quénelle, Juan-Lallier, Abiven and McClure (2006a, September 17). Aspiration and value. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/aspiration-and-value
Hawkins and Subramanian (2006a, March 19). The new generation of brand research. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/the-new-generation-of-brand-research
Barcesat and Gruart (2005a, October 23). Brand activation. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/brand-activation
Passikoff and Gerber (2005a, June 21). Should you take me out to the ballgame?. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/should-you-take-me-out-to-the-ballgame-
Calvar and Mitra (2005a, March 13). Consumers and their brands. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/consumers-and-their-brands
McPhee, N. (2004a, November 07). Toys, totems and telegraph poles. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/toys-totems-and-telegraph-poles
Gammill, Harlow and Love Jr. (2004a, September 19). Deconstructing brand equity. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/deconstructing-brand-equity
Okazaki, Corcoran and Tripathi (2004a, March 28). The Kabuki dilemma. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/the-kabuki-dilemma
Oshima, V. (2004a, March 28). Are you being seen?. ANA - ESOMAR. Retrieved July 01, 2024, from
https://ana.esomar.org/documents/are-you-being-seen-