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Research papers

For a supply-side marketing in television

The method of study and assessment of television programs and programming set forth here neither seeks nor cares to replace existing approaches insofar as it meets neither the same needs nor the same demands. It seeks rather to complete and enrich...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Philippe Baudelot, Margot Levine
June 15, 1991
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Citation

Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television