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Research papers

Building a symbol character

This paper reviews the research work developed for the Telefonica Super 15 campaign launch in Brazil.In the study, the advertising agency, the client and the research institute managed to create a symbol character along the different research stages...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Ana Helena Meirelles Reis, Maria Pia Bussoloti, Vera Ferraz
November 10, 2002
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Citation

Meirelles Reis, Bussoloti and Ferraz (2002a, November 10). Building a symbol character. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/building-a-symbol-character