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Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/new-product-launches
Tassabehji and Sudbury (2000a, September 01). How are new interactive relationships with customers changing the face of marketing. ANA - ESOMAR. Retrieved September 25, 2024, from