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Research papers

A new method for forecasting television programme audiences and schedule reach and frequency

In the changing audience behaviour situation, and when commercial television in Finland was moving over to a channel of its own, it was necessary to create a system, better than the mathematic models, that could forecast coming audience behaviour...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Marianne Makela, Jean Haukatsalo
Company: Viacom International Media Networks
May 1, 1994
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Citation

Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-new-method-for-forecasting-television-programme-audiences-and-schedule-reach-and-frequency