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Research papers
Hooked on shopping
With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they donât intend on...
Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
October 1, 2015
Research papers
Mobile messaging apps: 800+ million captive consumers for real time insight
This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
Research papers
Police methods in the supermarket
The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr
Company: Brandman Marketing Research & Consultancy
November 18, 2014
Research papers
Happy shoppers
In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo
Company: Deka Marketing Research
May 13, 2014
Research papers
Unveiling online shopper's journey
With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim, Heesun Kim, Soyoung Lee, Yuri Jung, Heeyoung Kim, Jiyoung Suh
Company: KANTAR TNS Malaysia
May 13, 2014
Research papers
Unlocking success with digital shoppers
Nielsenâs survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...
Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
September 26, 2013
Research papers
Feel nothing, do nothing
We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...
Catalogue: Congress 2013: Think Big
Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood
September 26, 2013
Research papers
