You searched for: ""

The results has been filter on Authors containing Markus Orth.
ANA has found 1 results for you, in 114 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Dynamic segmentation in the travel industry

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...

Catalogue: Leisure 2006
Authors: Markus Orth, Florian Bauer
Company: IRIS Network
October 8, 2006
×

Citation

Orth and Bauer (2006a, October 08). Dynamic segmentation in the travel industry. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/dynamic-segmentation-in-the-travel-industry