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van Herk, M. C. (1998a, June 15). The stochastic conditional hierarchy of brand values. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-stochastic-conditional-hierarchy-of-brand-values
van Herk, M. C. (1994a, September 01). Is the tail of market research wagging the dog?. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/is-the-tail-of-market-research-wagging-the-dog-
van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/multi-cultural-marketing