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Research papers

An integrated approach to customer care research in a multi-cultural environment

Providing superior customer service requires an accurate understanding of customer needs and perceptions. This paper looks at some of the problems of customer service measurement in the multi-cultural South African environment. Taking cognisance of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Timothy D. Cooke, Martin Slack
June 15, 1992
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Citation

Cooke and Slack (1992a, June 15). An integrated approach to customer care research in a multi-cultural environment. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/an-integrated-approach-to-customer-care-research-in-a-multi-cultural-environment