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Short and O'Brien (1998a, June 15). Capturing the elusive brand. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/capturing-the-elusive-brand
Wynberg and O'Brien (1993a, June 15). Adding quality to quantity. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/adding-quality-to-quantity
O'Brien, S. (1990a, September 01). The role of the data fusion in actionable media targeting in the 1990's. ANA - ESOMAR. Retrieved September 25, 2024, from