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Gloor, M. (1967a, August 21). Marketing research as a top management tool (German). ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool-german-
Gloor, M. (1967a, August 21). Marketing research as a top management tool. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool