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Research papers

MOOD Consumption® theory

The MOOD Consumption® Theory provides a deeper understanding of consumer behaviour in a post-industrial world.Traditional demographic segmentation criteria such as age, gender and income no longer accurately explain buying attitudes. In today's...

Catalogue: Congress 2005: Making A Difference
Authors: Mette Kristine Oustrup, Mike Jeanes
September 21, 2005
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Citation

Oustrup and Jeanes (2005a, September 21). MOOD Consumption® theory. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/mood-consumption-theory