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Research papers

The interactive concept test

This paper describes a new method for investigating consumer preferences for product design, the Interactive Concept Test. In this test, respondents specify their own, preferred design by interactively adjusting the attribute levels of a randomly...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Mia Stokmans, Gerard Loosschilder
September 1, 1996
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Citation

Stokmans and Loosschilder (1996a, September 01). The interactive concept test . ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/the-interactive-concept-test-