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Research papers

Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting

The placement of international radio programs on local frequencies, or rebroadcasting, is a growing phenomenon in the countries of the former Soviet Union. International broadcasters have hoped to stem the loss of listeners on shortwave frequencies...

Catalogue: Radio Research Symposium 1995
Authors: Susan Gigli, Michael Haney
July 1, 1995
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Citation

Gigli and Haney (1995a, July 01). Using quantitative and qualitative methods to measure the effectiveness of rebroadcasting. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/using-quantitative-and-qualitative-methods-to-measure-the-effectiveness-of-rebroadcasting