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Research papers

Economy and impact in advertising

The aim of this paper is to suggest that the quality of advertising, in terms of cost effectiveness and increased impact can be greatly improved by the discovery of basic principles of creative communication. In order to examine this suggestion...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Michael S. Featherstone
August 1, 1975
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Citation

Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/economy-and-impact-in-advertising