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Nilsson and Olsen (1993a, June 15). Salesplan. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/salesplan
Wedel, M. (1993a, June 15). Market segmentation research. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/market-segmentation-research
Rice and Davis (1993a, June 15). The Canadian media directors' television council commercial awareness model. ANA - ESOMAR. Retrieved July 29, 2024, from
Kunøe, G. (1993a, June 15). Metaloyalty as an instrument in managing direct marketing. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/metaloyalty-as-an-instrument-in-managing-direct-marketing
Valette-Florence and Rapacchi (1993a, June 15). Optimum stimulation level and means-end hierarchies. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/optimum-stimulation-level-and-means-end-hierarchies
Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/information-based-decision-making-in-pricing
Laurent, Little and Le Roy (1993a, June 15). Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach. ANA - ESOMAR. Retrieved July 29, 2024, from
Parkyn, R. S. (1992a, June 15). A new approach to measuring the customer's relationship with the brand. ANA - ESOMAR. Retrieved July 29, 2024, from
Venard, B. (1992a, June 15). Optimization of distribution channels. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/optimization-of-distribution-channels