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Wedel, M. (1993a, June 15). Market segmentation research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/market-segmentation-research
Leeflang and Wedel (1993a, June 15). Information based decision making in pricing. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/information-based-decision-making-in-pricing