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Case studies

From co-creation to co-deployment: A case study on consumer segmentation

The collaboration of a multi-functional team, enabling marketers to connect with their key consumers in order to understand the role the NESTEA brand plays in consumer lives, is celebrated in this paper. Via applied ethnographic techniques, it was...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Murat Demiral, Wendy Mitchell
Company: RDSi
November 13, 2011
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Citation

Demiral and Mitchell (2011a, November 13). From co-creation to co-deployment: A case study on consumer segmentation. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/from-co-creation-to-co-deployment-a-case-study-on-consumer-segmentation